Courses explain what AI can do. Certifications hand you a badge. Neither of them puts you in front of a real business problem on a Friday afternoon with something that needs to be fixed by Monday. That's where you actually learn — by trying, breaking, fixing, and shipping.
So that's what I do. Every week, in real SME businesses across e-commerce, real estate, fitness, and education. Different industries, different problems, different constraints — that's the only way to actually know what AI can and can't do in a small business right now.
Then I write up what worked, what didn't, and the thinking that got me there. The case studies below aren't curated. They're whatever problem hit my desk that week.
That's how I learn AI. That's how I share it.